Department Promotional Video
Department Introduction
- Department Introduction
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- The cultural content industry, which has rapidly grown due to the expansion of IT-based web content and the global success of K-content, is becoming a platform for employment and entrepreneurship for talented individuals with storytelling and digital media skills. The Department of Literature and Cultural Content aims to cultivate professional cultural content planners demanded by the times by acquiring knowledge of classical and modern literature, a treasure trove of original storytelling, learning how to turn it into content, practicing content planning, and training in digital content production.
- Educational Goals
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- - Creative humanities education that utilizes the original content of literature as assets for value creation
- - Fostering proactive talents who lead the content industry based on specialized knowledge of media expression
- Targeted Talent
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- - Cultivating creative humanities talents with professional knowledge of "stories" as the original form of content, such as classical and modern literature
- - Developing creative convergence talents who add value to literary originals through advanced media content
- Career Paths After Graduation
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- - Story Industry Field: Writers (scenario writers, program writers, broadcast writers, web novel writers, and other literary writers), Journalism and Criticism (journalists, contributors, web content editors, critics, and content curators), Content Planning (online/offline publication planners/editors, board game planners, regional cultural content planners)
- - New Media and Broadcasting Industry Field: PD Roles (video project planners, directors, staff at video production outsourcing companies), Online/Game/Marketing Roles (online MD, product MD, content marketer, copywriter, YouTube advertising, video content planning/production managers), Creator Roles (one-person media planners/producers, MCN planners, managers)
- - Content Solution Industry Field: Web Content Roles (web content planning, e-book and audiobook planning/production, e-learning planning/production), Game Roles (game planners, online/virtual reality/augmented reality/alternative reality game planners/producers), Mobile Solution Roles (mobile web service planners, app planners)
- - Cultural Administration and Tourism Industry Field: Cultural Policy and Management Roles (content promotion agencies, local government cultural foundation staff, corporate culture marketing managers), MICE Roles (PEO/PCO), Festival Planners, Convention and Event Planners, Tourism Specialists
Department Major Competencies
- Storytelling Competency
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- The ability to analyze and critically reconstruct existing works based on an understanding of various types of storytelling, to create new content with added value, or to create original stories.
- Cultural Content Planning Competency
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- The ability to select fields within cultural content (broadcasting, movies, music, games, animation, comics, etc.) and establish plans and strategies that reflect market trends and user analysis to create and expand the added value of cultural content.
- Media Technology Implementation Competency
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- The ability to analyze and systematically apply cutting-edge technologies optimized for content by understanding contemporary advanced equipment, platforms, and software, followed by design, planning, and implementation processes.
Main Courses
- The World of Storytelling
- Analysis of Cultural Content Ecosystem
- Digital Content Planning Practice
- Creators and MCN Industry
- Strategies for Content Development of Classical Literature
- Strategies for Content Development of Modern Literature
- New Media Content and Marketing
- Analysis of Cultural Content Distribution Platforms and Content Planning
- Digital Content Experience Design